As with in-person requests, a Google review link for a law firm needs to be handled more carefully than most industries — but used appropriately, it's a useful way to reach clients through closing correspondence rather than relying only on an in-office conversation.
Check your bar association's rules first
Before using a review link in any automated or written correspondence, confirm what your jurisdiction allows for solicited testimonials — the same compliance check that applies to in-person requests applies here, and a written record of the request makes this worth getting right upfront.
What a review link actually is
A short URL tied to your Google Business Profile that opens straight to the review box, without the client needing to search for your firm first.
The case-closing letter is the natural place for it
A final letter or email sent once a matter has fully resolved and the outcome has been explained is the appropriate moment — not mid-case correspondence, and never in the same message as billing or time-sensitive legal instructions.
Keep the message plain and optional
"If you're willing to share your experience working with our firm, we'd welcome a review here: [link]" is appropriately neutral — avoid language that implies pressure or ties the request to any outcome.
Never automate this one blindly
Unlike other industries where automated triggers work well, law firm review links are better sent individually or reviewed by the attorney before sending, given the compliance considerations involved.
Pair it with an in-person mention, don't replace it
A brief verbal mention at the final in-person meeting, followed by the link in the closing letter, reinforces the request without relying on either channel alone.
The bottom line
A Google review link can work for law firms in closing correspondence, but compliance comes first here more than in any other industry on this list — confirm your bar association's rules, keep the request plain and optional, and avoid full automation.