In many markets — the Gulf region especially, but increasingly worldwide — WhatsApp is where customers actually communicate with local businesses, more than email or SMS. That makes it a natural, high-open-rate channel for requesting Google reviews, if you use it the right way.
Why WhatsApp converts well for review requests
Open rates on WhatsApp messages are dramatically higher than email, and customers already expect to receive order confirmations, appointment reminders, and support messages there — a review request fits naturally into a channel they're already checking.
Use the WhatsApp Business API, not personal WhatsApp
Sending review requests from a personal WhatsApp number doesn't scale and looks unprofessional. The WhatsApp Business API (or a Business App account for smaller volume) lets you send templated messages properly, with your business name and profile clearly shown.
Time the message to the moment, same as any channel
The same timing principles apply here as with QR codes or email — send it right after a positive experience, not days later. A message sent the same evening as a restaurant visit or right after a service appointment performs best.
Keep the message short and include the link directly
"Thanks for visiting us today! If you have a moment, we'd love a quick Google review: [link]" is enough — WhatsApp users expect brief, conversational messages, not a long formal request.
Respect opt-in requirements
WhatsApp Business messaging requires customers to have opted in to receive messages from your business (typically by messaging you first or providing consent at booking). Don't message numbers collected without that consent — it risks your account being restricted.
Combine with QR codes for maximum reach
A QR code at checkout can also link directly to a WhatsApp chat pre-filled with a message, letting customers opt in and receive the review link in the same motion — a useful hybrid for businesses where WhatsApp is the primary channel.
The bottom line
WhatsApp is one of the highest-converting channels available for review requests in markets where it's the default way customers communicate with businesses. Use the Business API properly, respect opt-in rules, and time the message to the moment — the same fundamentals that make any review channel work.